Last updated: October 2026
1. Who we are
BrainyMart AI Enhanced Shopping is a multi-tenant e-commerce marketplace operated as a division of DCRN Inc. Each merchant runs their own branded storefront under their own front-door domain.
2. Information we collect
- Account information — your email address, name, role (shopper or merchant), and a password (stored only as a one-way hash).
- Profile information — your member number, default and saved shipping/billing addresses, and phone details you choose to provide.
- Merchant store information — your store name, slug, front-door, tax ID and rate, physical location, logo, head shot, and other store photos you upload.
- Products and orders — the products you list or purchase, and order history.
- Messages — messages you send through the site, and any "flag this page" reports you submit (including an optional screenshot).
- Analytics — basic, cookieless, privacy-respecting page-view analytics. No advertising cookies are used.
3. How we use your information
- To create and operate your account.
- To display your public store and product listings to shoppers.
- To route messages and orders between shoppers and merchants without revealing anyone's email address.
- To administer the site, including reviewing reports when necessary for the smooth operation of the service.
- To comply with our legal obligations.
4. What we do not do
- We do not sell or rent your personal information.
- We do not reveal your contact details (email, phone) to other members — messages are relayed through the site so that no one's email address is exposed.
5. Public visibility and privacy
- Merchants — your store name, logo, head shot of merchant, uploaded merchant photos, product listings, product photos, and storefront web address are shown publicly. Your personal address is not. Your head shot and other uploaded merchant photos are optional and can be deleted at any time. If you chose to allow in-person pickup, you can select a location or share your home location on a transaction by transaction basis.
- Shoppers — your member number and order activity are visible only to you. When you purchase an item, your personal identifying info are shown sufficient to enable the transaction and delivery/handoff of the product. For instance, for a credit card purchase, that info is collected for credit card processing but not stored on the BrainyMart site, and not shown to the merchant. For delivery to your location or other location, you can choose to provide info on that location on a transaction by transaction basis. You may choose to share your personal address at that time.
6. Data retention
- Your information is kept after your account is created.
- When you delete your account, it is deactivated: it is removed from all public listings and you can no longer log in. Order records may be retained for legitimate operational or legal purposes.
- You may request full erasure of your personal information at any time (see section 7).
7. Your rights
- Access — contact us to request a copy of your data.
- Rectification — edit or correct your profile at any time.
- Deletion — contact us to request account deletion.
- Portability, restriction, and objection — contact us.
If you are in the EU/EEA/UK (GDPR) or California (CCPA/CPRA), you have additional rights. Contact us to exercise any of them.
8. Contact
For any privacy question or data request, contact us at admin@brainymart.com or via the Contact Us page.
9. Changes
We may update this policy from time to time. Material changes will be reflected on this page.